Scope of Work
- Brand DNA & Audience Definition
- Brand Repositioning & Strategy
- Creative & Art Direction
- Visual Identity Development
- Tone of Voice & Messaging Framework
- Product & Packaging Direction
- Brand Guidelines & System Rollout
Olivia Rose entered the market without a clear audience or point of view.
The brand lacked consistency across products, packaging, and messaging, resulting in a generic presence that failed to communicate quality or purpose. Product sourcing leaned toward lower-quality materials, and packaging relied heavily on plastic, creating a disconnect with increasingly conscious consumers.
Without a defined customer or cohesive identity, the brand struggled to differentiate itself in a saturated category.
I repositioned Olivia Rose as a no-gimmick essentials brand for women 30+, grounded in quality, function, and restraint.
The process began with clearly defining the target customer and identifying key brand pain points: inconsistency, over-packaging, and lack of perceived value. From there, I elevated the product offering through improved sourcing, reduced unnecessary plastic use, and established a more thoughtful, environmentally responsible approach.
Visually, the brand shifted toward a calm, modern system—intentional, minimal, and consistent—designed to support longevity rather than trend cycles.
The rebrand transformed Olivia Rose into a focused, cohesive brand with a clear audience and strong foundation.
Key outcomes included:
Today, Olivia Rose is positioned as a considered, quality-driven brand built for women seeking timeless products without excess or compromise.