Building brands
that move
people — and
product.

I'm a Creative Director with 15+ years building brands that mean something — from naming and identity through packaging, product, and campaign. I've launched original brands from scratch, revived brands that had lost their way, and led creative portfolios at national scale across beauty, lifestyle, wellness, CPG, and automotive.

What sets my practice apart right now is the integration of AI tools into every stage of the creative process — from ideation and concepting through image generation, copy, and production. I use Midjourney, ChatGPT, Claude, Runway, and Sora not as shortcuts, but as force multipliers that let me move faster, explore wider, and deliver more without compromising craft.

I'm actively seeking a Creative Director or Head of Brand role where AI-fluency is an asset — ideally a forward-thinking brand or agency that understands the creative competitive advantage that comes from a director who can operate at the intersection of strategy, design, and emerging technology.