CPG Packaging & Retail Programs
Before originating brands from the ground up, I designed packaging and retail programs inside the world's largest consumer companies — work that shipped to Walmart, Target, CVS, and club stores nationwide.
01
Retail packaging, club-store pallet programs, and in-store display design for one of the most recognized names in sleep — Target endcaps, mattress-in-a-box, the smartsleep club program, and the cooling pillow packaging line.
02
Retail display systems for the Claritin allergy franchise — endcaps, grocery towers, counter units, and PDQ programs designed for Walmart, grocery, and drug channels nationwide.
03
In-house art direction across the beauty and oral care portfolio — Aveeno, Listerine, and Neutrogena — spanning salon programs, direct mail, and multi-brand retail environments.
04
Design leadership across the full product line — packaging, campaign photography, and e-commerce creative for sleep and travel comfort products.
The same rigor behind these programs now drives full brand origination — naming, identity, and packaging from a blank page.
View Brand Origination Work