Creative Director & Brand Strategist

Christine
Farah

15+ years building brands that mean something — now at the intersection of creative direction and AI-powered execution.

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I don't just make things look good. I build brand systems that hold — across product, packaging, campaign, and culture.

Location New Jersey, USA
Currently Creative Director, Aduro Products
Education BFA Graphic Design, Rutgers University
Seeking CD / Head of Brand role where AI fluency is an asset
Creative Director
Aduro Products — Beauty & Skincare
January 2024 – Present
  • Conceived and launched Lilly Grace — an original beauty accessories brand built from naming and identity through packaging and shelf execution
  • Conceived and launched Man Crave — a men's grooming brand addressing a gap in premium tools and confident lifestyle positioning
  • Revived Olivia Rose from dormant to market-relevant self-care line — rebuilt identity, tone, and strategy from the ground up
  • Led full brand replatform and visual identity overhaul, increasing customer engagement by 30%
  • Managed and mentored internal designers, improving team productivity by 40%
  • Led sustainable packaging initiatives, reducing cardboard and plastic usage by 54%
  • Partnered with executive leadership, marketing, and product teams to align creative strategy with revenue and growth objectives
Creative Director & Founder
Maktoob By Lola — Lifestyle Brand
June 2021 – December 2023
  • Founded and led a lifestyle brand from concept to market — brand strategy, product development, packaging, and launch execution
  • Built comprehensive visual identity systems spanning packaging, digital, social, and marketing collateral
  • Directed creative across all brand touchpoints including photoshoots, content, and eCommerce assets
VP of Design
Imaginarium & Co. — Home & Bedding
August 2018 – March 2020
  • Led creative vision for multiple home and bedding product lines across national retail channels
  • Directed product-to-shelf execution from concept and packaging through production and launch
  • Reduced production costs by 20% through strategic supplier negotiations and material optimization
  • Improved team efficiency by 30% through streamlined creative and approval workflows
Senior Packaging Designer
Comfort Revolution
April 2016 – August 2018
  • Led rebrand of the Stearns & Foster bedding packaging line
  • Directed packaging systems, vendor communication, and print quality standards
  • Designed and directed trade show and showroom environments
Art Director
Johnson & Johnson
January 2016 – April 2016
  • Directed packaging and visual updates for consumer product lines
  • Collaborated with cross-functional teams on product relaunches improving brand consistency

AI Practice

Where the work
is going next

I've spent the last two years integrating AI into my creative practice — not as a gimmick, but as a genuine strategic and production advantage. I use AI tools across ideation, concepting, image generation, copywriting, and presentation to move faster and explore wider than traditional workflows allow.

The result is a practice that can deliver brand concepting at speed, campaign imagery at scale, and creative iteration without the overhead. I've used AI-assisted processes to develop visual identities, generate product renderings, write brand strategy documents, and produce lookbooks — all while maintaining the creative judgment and direction that makes the work actually good.

I'm actively seeking roles and collaborations where AI fluency is treated as a creative competency, not a threat. The brands that will win in the next decade are the ones building with directors who understand both sides of that equation.

Midjourney ChatGPT Claude Runway Sora Adobe Firefly Ideogram Adobe Creative Suite Figma

Core Competencies

Strategy
  • Brand Strategy & Vision
  • Original Brand Concepting & Launch
  • Brand Revival & Repositioning
  • Multi-Brand Portfolio Management
  • Go-To-Market Execution
  • Consumer Insight & Positioning
Creative
  • Creative Direction & Leadership
  • Visual Identity Systems
  • Packaging Systems & Structural Design
  • Retail & Shelf Impact Design
  • Omni-Channel Campaigns
  • DTC & eCommerce Creative
Leadership
  • Team Building & Mentorship
  • Cross-Functional Leadership
  • Budget & Timeline Management
  • Vendor & Manufacturer Relations
  • Pre-Press & Print Production
  • AI Tools Integration

Education

BFA, Graphic Design

Rutgers University – Newark

Languages

EnglishFluent
ArabicFluent
FrenchConversational
SpanishBasic